E. 304: Kris Byers on Leading Bigger Clients Without Losing Your Boundaries

Jun 25

I’m delighted to have today’s guest back on the podcast. When we last heard from Kris Byers, he told us about the incredible turnaround and evolution of his business since implementing the No BS Model. In eighteen months, he went from scared of investing in joining the program to quadrupling his income – with a third of the clients!

I wanted to check back in with Kris because since that episode, he’s won awards, bagged some really big clients, and run incredible projects. You’ll want to hear about how he handled working with bigger companies and more decision makers while still getting rid of the BS. And he’ll explain why he’s shifting his focus back to small businesses, even though he now knows how to successfully manage the big guys.

Kris Byers is the founder of Horrible Brands, where he helps purpose-driven business owners create personal brands to show up with clarity and confidence, and create real world impact.

Find this episode for free on your favorite podcast player.

Tune into this episode to hear:

How Kris tweaked the No BS Model to accommodate bigger projects and longer timeframes without losing the guardrails
How to successfully deputize a decision-maker to be the leader of their group
Why the LP is even more essential when you’re juggling multiple stakeholders
How bigger project price tags can make you lose sight of your boundaries
What Kris learned about refining his messaging