E. 315: Tam Smith on Doing Less Better and Becoming Boringly Consistent
Tam Smith started her business in 2020, but every couple of years, she found herself running into the same problem: saying yes to everything, spreading herself too thin, and working all the time.
She realized she had been chasing someone else’s definition of success. Instead of building the biggest team or the loudest business, Tam wanted something small, tight, profitable, and sustainable. She wanted to do less, but do it better.
In this conversation, Tam shares how moving away from retainers and toward a project-based intensive model gave her more time, more mental space, and the freedom to actually enjoy her life outside of work. We also talk about the two changes that helped her have one of her highest-revenue months: clearly articulating what she does and consistently making the ask.
Tam is a sales consultant whose work focuses on lead generation, business development, and helping clients create more sales conversations. Before starting her business, she worked in corporate sales and sales leadership. She also hosts the Sales as Service podcast.
Tam’s story is such a great reminder that building a successful business doesn’t require constant reinvention. Sometimes the hardest and most powerful thing you can do is trust what works, stay the course, and become boringly consistent.
Find this episodefor free on your favorite podcast player.
Tune into this episode to hear:
How Tam realized she was chasing someone else’s definition of success
Why moving from retainers to project-based intensives gave her more time and mental space
The two changes that helped Tam have one of her highest-revenue months
How one simple ask turned a warm-network conversation into a potential client
Why one disappointing month doesn’t mean your business model has stopped working
How tracking the right data helps you stay grounded when you’re tempted to change course
Why Tam wants to become “boringly consistent” instead of constantly reinventing her business
Learn more about Tam Smith:
Resources:
Grab the first chapter of my new book Scale Solo: scalesolobook.com
Join me in my September Scale Solo Bootcamp:
Program: No BS Mastery: JOIN THE NO BS MASTERY
The Price to Freedom Calculator™: nobsmastery.com/price
Grab a copy of my book: Badass Your Brand — BADASS YOUR BRAND
Program: No BS Agency Mastery: Apply to Join No BS Agency Mastery
Find this episode for free on your favorite podcast player.
