E. 320: Chanaya Hancock on Building Business and Community Her Own Way

Written By Pia Silva
E. 320 Chanaya Hancock on Building Business and Community Her Own Way

When Chanaya Hancock joined No BS Mastery, she had projects that seemed to last forever and no predictable way to bring in new clients. Most of her business came through referrals, which meant work arrived when it arrived, and she had very little control over the flow.

She was also deeply skeptical about joining a group program. Chanaya didn’t consider herself a community person, disliked social media, and wasn’t excited about posting in a forum or spending time on video calls with strangers. The community aspect almost stopped her from joining entirely.

In this conversation, Chanaya shares how she found ways to implement the No BS model that felt completely natural to her. We talk about turning her love of the moon into new moon ceremonies for her 1KO, restructuring her services so projects have a clear ending, and creating a Lead Product™ that moved a client to tears and led directly into a larger engagement.

Chanaya is the CEO of Uplifted Avenue and Light into You. She has worked in marketing technology for more than 20 years and specializes in Salesforce Marketing Cloud, helping teams untangle its complex systems and make the technology work for them. She is also a Reiki master with an energy-healing practice that helps spiritually minded entrepreneurs feel more confident navigating the technology behind their businesses.

Chanaya’s experience is such a great example of why you don’t have to force yourself into someone else’s version of business or community. You can create systems, marketing, and relationships that work with who you are, then use that structure to gain more control without losing the deeply human way you serve your clients.

Find this episode for free on your favorite podcast player.

Tune into this episode to hear:

  • Why Chanaya joined No BS Mastery even though the community aspect almost stopped her

  • How she began challenging her assumptions about what her clients could handle

  • Why she turned new moon ceremonies into a 1KO that she genuinely loves hosting

  • How an imperfect first event helped Chanaya simplify the experience by about 80%

  • What she learned by delivering her first complete Lead Product™

  • How Chanaya created a brief that moved her client to tears and led to a larger engagement

  • How one-on-one conversations helped a self-described “no community” person build real relationships and collaborations

Learn more about Chanaya Hancock:

Resources:

 
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Pia Silva
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E. 319: Shauna Matkovich on Positioning Yourself as the Expert in the Room