For years, one thing surprised a lot of the business coaches around me: I never tried to scale my branding agency, at least not in the traditional sense. It wasn't because it wasn't successful. I had a completely different plan for what that business was supposed to do for me. Steve and I used to call Worst of All Design our cash register, and that cash register became the foundation of how I think about building wealth.
So many of us get to the point where the business is working: good money, great clients, booked out months in advance, not working nights and weekends. And we still don't feel financially secure, because everything depends on us. The natural pull is to grow, which usually means more revenue and a team. But growth doesn't necessarily mean more stability, and hiring a team definitely doesn't.
In this episode, I share a different way to think about financial security: using your business as a cash register.
Find this episode for free on your favorite podcast player.
Tune into this episode to hear:
Why more money in the bank didn't make me feel secure, and what finally did
Where I put my profit: back into my business and my own skills, and into things that don't need me, like stocks and real estate
How WorstofAll Design funded building the business I have now
Five things you could do with an extra $50,000 in profit, from an emergency fund to buying your time back
Why it's a mistake to equate ambition exclusively with business growth
Why the cash register business isn't the one that takes you to a million dollars, and shouldn't be
How to build what you want to invest every month into your freedom number
I'm not against growing a business, or against teams. I just want you to understand what you're signing up for, and make that choice intentionally.
Want to play with the numbers? Grab my free Price to Freedom Calculator™ at nobsmastery.com/price. It'll give you an idea of what you'd need to charge to hit whatever big revenue number you want. Or map out what a million-dollar business would look like for you, and what you'd actually take home, in the No BS HQ: nobsmastery.com/hq.
Resources:
Join the Scale Solo Masterclass
Grab the first chapter of my new book Scale Solo: scalesolobook.com
The Price to Freedom Calculator™: nobsmastery.com/price
Grab a copy of my book Badass Your Brand: Badass Your Brand
Find this episode for free on your favorite podcast player.
