E. 74: Seth Erickson Shares His Research and New Book on Why Storytelling in Business Works and How We Can Tell More Engaging Stories
A lot of people suck at communicating to their customers. As a result, they don’t stand out. But there is a method that is as old as humanity, and is ten times more effective than just telling customers what you do: Storytelling. Seth Erickson shares how we can apply this effectively in our businesses.
E. 73: How to Guarantee Your Own Success
What’s the one thing you can do to “guarantee” your own success? And why most people can’t and won’t do it!
E. 72: Jared Kleinert Peels Back the Curtain on His Processes, Habits, and Relationships That Have Allowed Him to Accomplish So Much at 26
Jared Kleinert is a serial entrepreneur, keynote speaker and consultant with a range of high-profile clients. Jared shares his story and how he’s managed to do so much at such a young age, how he manages and thinks about his time so he can make all this happen, and his advice on hiring support even when you don’t need or want employees.
E. 71: Philip Morgan On Why Our Relationship to Risks Matters a Whole Lot When Picking Our Business Strategy
For some, the idea of taking a giant leap of faith is exhilarating. For others, the idea instantly makes them queasy. Where you land on that continuum will change depending on the greater circumstances of your life. And your relationship to risk affects your business and the choices you’ll make.
E. 70: Jeffrey Van Dyk on Finding Your Perfect Market, the Work Only You Can Do, and the Messaging That Hits The Bullseye
Everyone wants to find their one perfect square inch of the market where they can go a mile deep, do good work and make good money. You could chase what you think the market wants and jump into a niche that seems hot right now. You could jump from niche to niche to niche. Or you could find the work that only you can do. In this episode, Jeffrey Van Dyk talks about how to do just that.
E. 69: Nate Bagley on Nurturing an Amazing Relationship With Your Romantic Partner and Why This Is So Important in Business
I believe that having fulfilling relationships in your life really do lead to more business success. And that’s true even if you aren’t running a business with your partner. Today, we’re veering away from our usual topics and talking about relationships with Nate Bagley, a marriage researcher, educator and host of the Growth Marriage Podcast.
E. 68: Talia Koren on How an Intentional and Wildly Successful Instagram Strategy Fueled the Growth of Her Business
We’d all like to have a secret weapon to get attention and sales with minimum time and effort, and Talia’s approach is not that. It’s going to take time and effort to get the kind of results Talia did.
But you can build an intentional strategy that will pay off, that will make you money, and will bring new opportunities to you.
E. 67: Dorie Clark Drops Truth Bombs About Playing the Long Game and How to Make Your Own Luck
Success is a long game that requires tenacity and consistency. In this conversation, Dorie Clark shares a behind the scenes look at how she built an impressive and far-reaching brand and reputation online and off and what it means to stay steady on a path to build the business and life you want.
E. 66: Dominic Monkhouse Gets Real on What it Takes to Build Grit, Resilience, and Really Strong Teams
Growth is challenging, because growth requires change. And a LOT of us are stuck in our ways and we don’t even know it. Which is why it can be so helpful to have other people ask you questions that will push you out of your comfort zone. Today, I’m talking with business coach, Dominic Monkhouse, who helps his clients get comfortable with being uncomfortable.
E. 65: Melanie Spring on Building the Business and Life You REALLY Want — and Nothing But
When was the last time you visualized the details of what you want from your business and your life? Getting clear and specific about your goals avoids you chasing a dream that doesn’t fit you. In this episode, I chat with international keynote speaker and public speaking trainer, Melanie Spring about what it took for her to build the business and life she wants.
Summer Quickie: Michelle Mercurio on Letting Go of Things (Even if They're Working)
Letting go is hard. It hurts when it’s time to retire something you worked really hard on and that you’re proud of, especially when it’s working. But sometimes you have to let go of things that are good to make room for something great.
Summer Quickie: Melanie Gow on Getting to the Core of a Story
There is so much talk about story. But a lot of people don’t actually understand what “story” really means and how to use it to build your brand. Melanie Gow understands story deeply. She is so good at cutting through the BS and getting to the core of what somebody’s story is.
Summer Quickie: Rachael Wonderlin on Creating Your Destiny
What if you reimagined the norms of your industry? Said no to the conventions that don’t work for you and worse, kept your business from being profitable? People will say it can’t be done, that the industry model exists for a reason, you’ll never get clients, and on and on. But what if breaking out of the mold meant you could actually produce your best work for your clients?
Summer Quickie: Amanda Silver on Getting Off Defense and Taking Control
What would it take to stop playing defense in your business and start getting into offense? When you’re operating in default mode, relying solely on referrals, you’re operating from a defensive position. You need a system that allows you to consistently take action to get business.
E. 64: Michelle Mazur Drops Truth Bombs on Messaging, Copywriting, and Bro Marketing
Distilling what you do into a consistent, clear, impactful message that is reflected in every piece of marketing you produce isn’t easy, but it will make your life–or the lives of anyone you hire for marketing help–easier once you figure it out.
E. 63: Matthew Capala Gets Real About Website Psychology and the Modern SEO Way
The split second impression that clients have of you and whether or not they trust you and want to learn more, happens when they see your website. Look at your website. Would you trust you?
E. 62: Jane Sagalovich on Creating Courses That Make a Difference and her Hybrid Approach to Online Courses
Jane is a business strategist and scaling mentor and she is on a mission to rid the world of crappy online courses–I think we can all second that! In this episode, we talk about her approach to a hybrid course model that allows service providers to leverage their time by combining the elements of a good self-paced course.
E. 61: Bruce Eckfeldt on Leveraging Opportunities, Scaling Your Business, and Breaking Into a New Field with Maximum Impact (Copy)
Bruce Eckfeldt has settled into a life and a business where he gets to play, and pick and choose projects of all different kinds, which is my total dream scenario. After building, scaling and selling his own technology consulting firm in 2003, Bruce became a strategic coach and advisor to early-stage CEOs and their leadership teams. I always get inspired talking with him so I’m excited to share his wisdom and decades of experience.
E. 60: Iman Khan Spills Selling Secrets During Online & In Person Events, Under Pricing, and The Abundance Mindset
Iman Khan and his wife Afrin own Red Elephant Inc, where they are on a mission to empower people to empower others to make real change in the world by finding their platform and voice. I’ve known Iman and Afrin for nearly 10 years and their events were one of the places I turned to most to find MY voice. In this episode,Iman is going to share some of the strategies they used to make online events engaging, entertaining and most importantly, impactful.
E. 59: Jeff Bajorek Talks About His Sales Philosophy, Salesmanship, and the Sales Mindset
Jeff Bajorek is a sales trainer and consultant, who helps salespeople perform better by helping them rethink the way they sell. In this this episode, we’re turning the topic of sales on its head. We talk less about tactics and more about philosophy and mindset.