Here’s a secret: The people who are always working with the best, ideal clients? They’re not finding them from some hidden paradise. They know how to make great clients. And so can you.

Vincent Kitirattragarn is the founder and CEO of Dang Foods, the largest healthy Asian snack company. Dang’s coconut chips, rice chips, and nutrition bars are found in over 10,000 grocery stores and have earned many industry awards including the coveted SOFI “best snack” award multiple times. We caught up recently and walked me through how we started this company.

What if you could get rid of the free proposals process and all of the pitching, and get it down to a 15-minute phone call where you could make the sale on the call. Sounds magical, right? I have a strategy for that, and it’s a cornerstone of the No BS Agency method.

You didn’t get into this business because you wanted to be a salesperson. You started doing this because you’re a creative person and at some point you said, “I can do this for clients directly and make a lot more money and have a lot more freedom.” At no point did you probably think, “And I really want to go find my own clients.” So let’s talk about what it looks like to sit back and have clients come to you.

I'd venture a guess that the majority of people who are looking to grow a business are really interested in building a business. The question is how many of them are actually committed?

Josh Thomas is my business coach and is one of my secret weapons. I wanted to have him on the show because we are aligned in so many no-BS ways and he has a way of cutting through the crap that even I can’t do. In this episode, we talk about why it’s so hard to cross the line between motion and action, and the key “boxes” to check you can confidently take action.

Having a strategy for pricing your services so that it sets you up for success is the only way to get off the hamster wheel of feast and famine. And I’m going to tell you how I do it.

My business has changed a lot during the years since I started the podcast. Actually, the business has been evolving for the last few years. And this kind of evolution can make for challenging business decisions. In this 100th episode, I talk about the evolution of the business, and the business decisions we’ve made, and how you can make business decisions while things are changing constantly.

Strategy is such an elusive concept. Everybody means something different when they say it. If you're somebody coming in to deliver strategy, how do you know if you're delivering it at the right level for them? Well, that's what I want to talk about today. Because it doesn’t have to be so complicated as we make it out to be.

Justina doesn’t believe that there’s a one-size-fits-all solution to your marketing, but she also believes that it doesn’t have to be complicated or overwhelming. In fact, she says over-complicating it is one way that leads to sucky marketing.

What do you do to stay on someone’s mind? How do you continue to connect with people, learn more about them and what makes their business tick, and share more about yourself? Enter the killer outreach strategy.

Being able to attract and close clients is a fundamental part of any service business. If you can't do this, you won't have a business. So, how do you do this consistently and reliably? Through a combination of short and long-term marketing strategies.

If you’re working too many hours for too little money, I can pretty much guarantee you that at least 50% of the things that you do each week are probably not going to help you make any more money or work any less. Imagine if you could identify 50% of the things you were doing that aren’t helping you grow your business and you could just stop doing them.

No entrepreneur goes straight up the ladder to success. And no entrepreneur achieves success without investing in themselves. But how do you know what’s an investment in yourself and your business and what’s just spending money?

A lot of people wonder, won’t shorter project timelines result in less valuable work for the client? Not only is that not true, but it’s actually the exact opposite. We have found that you can deliver more value in less time. If you play your cards right. Today I’m going to tell you why.

Do you feel stuck charging low prices for your work? Do you feel like people around you just don't ever want to pay more than you're asking for? Well, that may be because you are stuck thinking about yourself and pitching yourself as a freelancer. If you want to charge higher and higher prices–those premium prices that everybody's talking about–then you need to evolve from a freelancer into an expert.

After many years in business, many nights stressing about money, and lots of personal work to shift how I felt about that security I was chasing, I have come to a very different conclusion about what it means to feel financially secure. What I’ve realized is that it’s not about how much money you’re making in a month or in a year, or even how much money you have in the bank. None of those things is going to make you feel secure if you don’t know how to generate money.

People tell us that building an entire brand in one to three days is impossible because they have no idea how long it’s going to take to do their brilliant creative work. I get it. Steve used to spend upward of 60 hours on just a logo. But we’ve honed our process and we deliver high value for our clients. And I know you can do it too. So how do you deliver for your clients and maintain boundaries on your time so your business is actually profitable?

Productizing your services is a hell of a great way to run a business, make better money and live a more sustainable life. But like any business model, there are constraints. Where are those constraints? And what value or opportunities might be left on the table when you productize?

After listening to Rochelle Moulton and Jonathan Stark talk about productized services on their podcast, I knew I had to invite them over to dig into it some more. We’ll talk about constraints of the model for a small agency and where we’ll have to agree to disagree.

I am avidly against retainer clients for small agency owners. In this episode, I tell you exactly why I think they give a false sense of security and are the absolutely wrong strategy to implement if you want more profit and more freedom in your life.