The reason I love teaching people how to build an Authority Machine is because I have personally experienced just how much financial independence and freedom the Authority Machine grants you. In this episode, I share how an Authority Machine can give you the freedom and independence you want.

Inside the No BS Mastery program, we talk about building an Authority Machine as the third phase of building a No BS Agency. So this month, I’m going to tackle the most common questions I get about it, starting with, “What is an Authority Machine, anyway?”

No BS Mastery student turned coach, Sara Chambers, talks about ditching proposals, committing to the No BS process even through bumpy times, and how she’s been able to up level her business since joining the program.

Presenting your work to a client is always a little nerve wracking. So when I tell people that we do entire branding projects in one-to-three day intensives, their biggest question is, “What happens when the client hates the work?” Let’s break this down.

Can you actually do quality work, bespoke custom brands and websites and amazing copy in a 2-day intensive? For real?

Intensives are a core piece of the No BS model that I talk about on this podcast and inside our No BS Agency Mastery program. But a lot of people have preconceived notions about what intensives are and what they aren't.

Chris Do is a major name in the industry with a massive following across social media and YouTube. And while we have very different philosophies about scale and how we work with clients, there actually is a lot of overlap between Chris’s methodology and the No BS way. 

Today, I want to talk about why networking may not have worked for you in the past and what you can do to change your approach so that when you make the effort to connect with people, it really will translate into prospects and sales.

“How do I get leads?” It’s the million dollar question every business owner asks. And finding leads is probably the biggest challenge they face. In this episode, I’m going to pull back the curtains and dive deep.

Do you dread being salesy? If the idea of asking people to buy from you makes you nervous, this one’s for you.  My guest, Marsha Shandur, explains how storytelling takes the ick out of making sales, through “ethical persuasion.” No tricks, no gimmicks, no bait and switch.

As you’re growing a business, it’s easy to feel like you’re never doing enough, you’re never doing it right. And that can take a toll on your self-esteem. Today, I want to talk about separating the state of your business from your sense of self-worth, and how to show yourself some love, even when things aren’t perfect.

In the first episode of this series, I introduced the love bank, or as I call it, the trust bank — that is the bank of goodwill that you build with anyone that you’re in a relationship with, clients included. Last week, I talked about different ways you can make deposits into that bank to strengthen your relationship with your clients so that they love and trust you. In this episode, I’m tackling the other side of that coin: withdrawals.

Who doesn't want their client to love them and all the work that they do? This month we are talking about client love and the idea of a love bank. In this episode, I talk about what it looks like to make deposits and the easiest ways to make deposits into your client's love bank so that they are overflowing with trust and your clients love working with you.

February is all about showering the people you love with affection. On that note, I wanted to talk this month about something called the “love bank” and how we can apply it to any of the relationships in our lives, including with our clients.

I’m excited to introduce you to Kelly O’Connell, a shining example of what’s possible for any small branding agency. When she started with the Mastery program, Kelly had barely started with her agency. She’s made amazing leaps and bounds since then, and we’re going to dig into her journey in this episode.

Being seen and hired as an expert is the holy grail. It's how you get paid top dollar. It's how you work with clients in a way where the project is easy, where they trust you, where they go along with your work. But it's the opposite of what we've all experienced when we first started our businesses. So what does it take to be seen as an expert, a trusted advisor, to really be seen as a professional so that clients really listen to you and take your direction?

What if your clients are unlikely to have the budget for a higher price? How can you charge more if you’re already having a hard time closing clients at your current prices? What are you really supposed to do? I get these questions all the time, and the answer isn’t as simple as you think.

So much possibility and opportunity is in front of us as we step into 2024. What are you going to do with it? Today, let’s take a minute to reflect on what we’ve done, how far we’ve come, and where we want to go next. I also share things I  do every year to make sure that my years keep getting better and better.

I welcome back to the show, Philip Morgan, whose work on specialization, cultivating expertise, and monetizing IP helps independent consultants thrive. In this episode, we dove into what it means to be a category of one, the risks involved, and why service businesses struggle with this common advice.

In this episode, I share our 2024 plans for the No BS Mastery program and the improvements we are introducing that I’m really excited about.