E. 202: My Motivations: Why I Do What I Do
This month, I’m talking about the big “why” and how it’s so powerful for keeping you going through the tough times. I’ll be sharing my own personal and professional journey getting clear on why I’m doing what I do.
E. 200: Critical Mindset Shifts for No BS Agency Owners: Ease
I know I’m not the only one who’s been brought to tears with stress, frustration and worry in the course of running a business. What’s the opposite of crying at the kitchen table? Peace. Ease. We want to feel at ease in our businesses, no matter what’s going on at any particular moment. And achieving that sense of ease is what I want to talk about today, because it’s one of the most crucial mindset shifts you can make.
E. 199: Critical Mindset Shifts for No BS Agency Owners: Freedom
When you decided to hang your own shingle and be your own boss, did you imagine that you’d finally have the kind of freedom and flexibility that you never did as an employee? Today, I want to talk about three mindset shifts you have to make if you want to stop being constantly tethered to your business and start having the freedom you’re looking for.
E. 198: Critical Mindset Shifts for No BS Agency Owners: Profit
There are three things that most people are looking for when they come to us: Profit, Freedom, and Ease. And we can teach them all of our strategies, tactics, and action plans to make that happen. But none of it will work unless they make some critical mindset shifts. Today, we're talking about the shifts you need to make when you think about profit.
E. 197: Ben Guttmann on Why Certain Messages Work and How to Design Them
What makes messaging stick? I’m digging into that question with marketing and communications expert, Ben Guttmann. Plus we’ll talk about his experience of growing and selling an agency, and the opportunities that have opened up as a result.
E. 196: FAQ: "But Pia, How Long Will It Take to Build My Authority Machine?"
Building an Authority Machine that produces results takes time, effort, and consistency. That might sound discouraging, but I actually think it’s part of what makes an Authority Machine such an impactful asset for your business. So I’m going to explain why “how long does it take,” is the wrong question.
E. 195: What Nobody Understands About Building the Authority Machine
People often get stuck with the thought that they don’t have anything new, unique or interesting to add. Others feel like an imposter and not successful “enough” to share their point of view. But there’s a big secret that no one knows and almost everyone has a hard time understanding when they first get going on building their Authority Machine.
E. 194: FAQ: How Can An Authority Machine Lead To Stability and Freedom in Your Business
The reason I love teaching people how to build an Authority Machine is because I have personally experienced just how much financial independence and freedom the Authority Machine grants you. In this episode, I share how an Authority Machine can give you the freedom and independence you want.
E. 193: FAQ: What Exactly is an Authority Machine and How Do We Start One?
Inside the No BS Mastery program, we talk about building an Authority Machine as the third phase of building a No BS Agency. So this month, I’m going to tackle the most common questions I get about it, starting with, “What is an Authority Machine, anyway?”
E. 192: Sara Chambers Levels Up Her Business and Goes From Good To Great
No BS Mastery student turned coach, Sara Chambers, talks about ditching proposals, committing to the No BS process even through bumpy times, and how she’s been able to up level her business since joining the program.
E. 191: FAQ: "But Pia, What if I do the work and the client hates it?"
Presenting your work to a client is always a little nerve wracking. So when I tell people that we do entire branding projects in one-to-three day intensives, their biggest question is, “What happens when the client hates the work?” Let’s break this down.
E. 190: FAQ: "But Pia, can you actually do quality work in an intensive?"
Can you actually do quality work, bespoke custom brands and websites and amazing copy in a 2-day intensive? For real?
E. 189: Intensives 101: What Exactly Is It and How Exactly Do You Do It
Intensives are a core piece of the No BS model that I talk about on this podcast and inside our No BS Agency Mastery program. But a lot of people have preconceived notions about what intensives are and what they aren't.
E. 188: Chris Do Drops Truth Bombs on What It Takes to Play on the Big Stage
Chris Do is a major name in the industry with a massive following across social media and YouTube. And while we have very different philosophies about scale and how we work with clients, there actually is a lot of overlap between Chris’s methodology and the No BS way.
E. 187: FAQ: "But Pia, I tried networking and I didn't get anything out of it!"
Today, I want to talk about why networking may not have worked for you in the past and what you can do to change your approach so that when you make the effort to connect with people, it really will translate into prospects and sales.
E. 186: FAQ: "But Pia, Where Do I Find The Leads?"
“How do I get leads?” It’s the million dollar question every business owner asks. And finding leads is probably the biggest challenge they face. In this episode, I’m going to pull back the curtains and dive deep.
E. 185: Marsha Shandur: A Masterclass On Storytelling
Do you dread being salesy? If the idea of asking people to buy from you makes you nervous, this one’s for you. My guest, Marsha Shandur, explains how storytelling takes the ick out of making sales, through “ethical persuasion.” No tricks, no gimmicks, no bait and switch.
E. 184: You're Already a Badass: Loving Yourself As You Build Your Business
As you’re growing a business, it’s easy to feel like you’re never doing enough, you’re never doing it right. And that can take a toll on your self-esteem. Today, I want to talk about separating the state of your business from your sense of self-worth, and how to show yourself some love, even when things aren’t perfect.
E. 183: Love Bank: Withdrawals You Must Avoid
In the first episode of this series, I introduced the love bank, or as I call it, the trust bank — that is the bank of goodwill that you build with anyone that you’re in a relationship with, clients included. Last week, I talked about different ways you can make deposits into that bank to strengthen your relationship with your clients so that they love and trust you. In this episode, I’m tackling the other side of that coin: withdrawals.
E. 182: Love Bank: Let's Talk Deposits
Who doesn't want their client to love them and all the work that they do? This month we are talking about client love and the idea of a love bank. In this episode, I talk about what it looks like to make deposits and the easiest ways to make deposits into your client's love bank so that they are overflowing with trust and your clients love working with you.