E. 300: Emily Wilkins on Niching Down, Burning Out, and Coming Back Smarter

May 28

One of my star students, Emily Wilkins, joined me on the show a while back, to talk about how niching down blew up her business in the best way.

She’s back today for another candid behind-the-scenes chat about where her business is now after several years of implementing the No BS Model. We’re digging into different ways she’s iterated her offerings within the model, what worked well, what “kind of” worked, and ideas that did not pan out at all.

I know you’re going to learn so much from Emily and her journey.

Emily Wilkins, Founder and CEO of Marketing Metal, spent the first decade of her career in marketing and sales support roles at job shops, both internally and from the agency side. Noticing their unique challenges when it came to marketing their services, Emily engineered a Radical BS-free process that gets these vital small businesses exactly what they need to reach their goals in just a few days–and empowers them to use it.

Find this episode for free on your favorite podcast player.

Tune into this episode to hear:

How Emily got lured back to working on retainer after years of successfully running the No BS model
Why the math on retainers didn’t work for her, even with charging higher rates
What led to burnout, despite implementing the intensives model
The epic backstory of how Emily found and doubled down on her niche