E. 317: Wes Wheless on Installing a Business Model That Actually Works
When Wes Wheless joined No BS Mastery, his pipeline had slowed down; he had turned most of his attention toward writing his book, and he was wondering whether he had already exhausted all the warm leads in his network.
He had successfully sold two-week sprints, but believed he had hit a $3,000 price ceiling. He was also spending a lot of time on free sales calls that went nowhere. Then, during the Bootcamp, he created and sold his first Lead Product™ before the event had even ended.
In this conversation, Wes shares what changed when he stopped trying to get clients however he could and started installing a more intentional business model. We talk about doubling his offer price, taking ownership of the sales process, and realizing that he didn’t actually have a leads problem. He just needed a system to see and follow up on the leads he already had.
Wes is an independent consultant and author whose work helps people clarify, package, and visually communicate their expertise. He is also the founder of Seattle Solos, an in-person community for independent consultants and coaches.
Wes’s experience is such a great example of the difference between learning a few new tactics and installing an operating system you can continue using as your business evolves. The real value isn’t one client or one quick ROI. It’s knowing how to intentionally package, sell, and deliver your expertise through every future pivot.
Find this episode for free on your favorite podcast player.
Tune into this episode to hear:
Why Wes thought he had exhausted his warm network and hit a $3,000 price ceiling
How he sold his first Lead Product™ before the Bootcamp had even ended
The simple package change that helped Wes create a viable $6,000 offer
Why adding a paid first step took the pressure off both Wes and his prospects
How tracking his outreach revealed that he didn’t actually have a leads problem
Why Wes stopped overengineering his 1KO and embraced the community he had already built
The difference between chasing clients and intentionally installing a profitable business model
Learn more about Wes Wheless:
Website: weswheless.com
LinkedIn: https://www.linkedin.com/in/wwheless/
Wes’s book resources: wesbook.com/resources
Wes Book: The Expert's Privilege: https://theexpertsprivilege.com
Resources:
Grab the first chapter of my new book Scale Solo: scalesolobook.com
Join me in my September Scale Solo Bootcamp:
Program: No BS Mastery: JOIN THE NO BS MASTERY
The Price to Freedom Calculator™: nobsmastery.com/price
Grab a copy of my book: Badass Your Brand BADASS YOUR BRAND
Program: No BS Agency Mastery: Apply to Join No BS Agency Mastery
Find this episode for free on your favorite podcast player.
