E. 318: Marc Scheff On Finding A Way To Market That Actually Feels Aligned
When Marc Scheff joined No BS Mastery, his business was going, but it wasn’t predictable. He had one-on-one coaching clients, an artist community, and a retreat in the works, but he couldn’t clearly explain where his next clients were going to come from.
Marc had tried going hard on social media, making educational videos, funny videos, and all kinds of different content. Some of it worked, but none of it felt quite right. As he put it, he always felt like he was wearing somebody else’s clothes.
In this conversation, Marc shares how he stopped forcing himself to market in ways he didn’t enjoy and built a repeatable system around something he genuinely loves: talking to people. We dig into the referral that closed almost immediately after he introduced his Lead Product™, the week his outreach jumped from a few conversations to more than 50, and why he now has the confidence to turn away clients who aren’t the right fit.
Marc is a certified coach who helps mid-career creatives and entrepreneurs make meaningful changes with more confidence, freedom, and creative autonomy. Before becoming a coach, he spent years as an award-winning artist, teacher, gallery curator, and creative leader. He is also the founder of the Unleash Creativity community.
Marc’s story is proof that the No BS model isn’t just for designers. It’s about connecting the pieces you already have, packaging your expertise more intentionally, and building a way of finding and serving clients that actually fits who you are.
Find this episode for free on your favorite podcast player.
Tune into this episode to hear:
Why Marc’s business felt unpredictable even though he was already finding clients
How he stopped marketing in ways that felt like wearing somebody else’s clothes
Why introducing a Lead Product™ made it easier for a former client to refer him
What helped Marc go from reaching out to a few people a week to more than 50
How the Lead Product™ helped Marc create valuable paid interactions with more people
Why having a clear process makes it easier to turn away clients who aren’t the right fit
How Marc had nearly as many paid one-on-one interactions this year as he had in the previous two or three years
Learn more about Marc Scheff:
Website: marcscheff.com
LinkedIn: linkedin.com/in/marcscheff
Instagram: @marcscheff
Join Marc’s newsletter, Good Story: marcscheff.com
Resources:
Grab the first chapter of my new book Scale Solo: scalesolobook.com
Join me in my September Scale Solo Bootcamp
Program: No BS Mastery: JOIN THE NO BS MASTERY
The Price to Freedom Calculator™: nobsmastery.com/price
Grab a copy of my book Badass Your Brand: BADASS YOUR BRAND
Program: No BS Agency Mastery: Apply to Join No BS Agency Mastery
Find this episode for free on your favorite podcast player.
