E. 324. Booked Out and Still Broke!
You're booked out for months. You're closing good clients. From the outside, it looks like you've made it. So why are you still stressed about money, still wondering where the next client comes from, still white-knuckling it?
In this episode, Pia goes back to the year her business brought in almost $250,000 and still ended up with $40,000 in credit card debt, and explains why that paradox shows up for so many successful expert business owners she met at this year's live events.
The short version: being booked is not the same as being safe. If the model underneath your business isn't built to profit, more clients won't fix it. More revenue won't fix it. The problem is structural.
In this episode:
Why "fully booked" can still mean "starting from zero every month"
The feast-or-famine trap and what actually breaks the cycle
Why having cash in the bank doesn't make the stress go away (and the psychology behind it)
The one simple marketing strategy Pia teaches instead of complicated funnels
How to tell if you've got a "model problem" rather than a client problem
Resources:
Grab the first chapter of my new book Scale Solo: scalesolobook.com
Program: No BS Mastery: Join No BS Mastery
The Price to Freedom Calculator™: nobsmastery.com/price
Grab a copy of my book Badass Your Brand: Badass Your Brand
