I met Max Miller–storyteller, publisher, writer, badass business owner–many years ago when we were both involved in a program about using live events and speaking to promote your message, and we connected on so many levels that we have stayed in touch.

Max has ghostwritten bestsellers for 6 and 7-figure earners. Over 15 years Max has refined his signature Magnetic Messaging Method to help experts and experienced leaders create successful enterprises and movements by leveraging books, media, and other authority platforms.

I’m catching up with an old client who became a friend of mine, which actually happens quite a bit—badass business owner, Kristina Semos.

You might remember her from my book, Badass Your Brand, where I shared the rebrand we did for her back in 2016. Kristina went from charging hourly and hauling butt around NYC to meet students 7 days a week to selling a lead product that positioned her as an expert and packaged services that she started delivering almost entirely remotely… ONLY 4 days a week!

Any marketing strategy that is used for bad can also be wielded for good. That’s why, as entrepreneurs, we need to be responsible in how we use these tactics to ultimately create MORE value in the world.

I believe that it’s our responsibility to drown out those that use these tactics to just make money and sell snake oil. If you’re selling something that can truly help other people, it’s your responsibility to do what it takes to be seen by your audience so they know you exist.

In this episode, we’re going to focus on our company, Worstofall Design, and how we evolved from trying to build a classic agency model business to the intensive model we have today. This model makes us a lot of money through short, intensive projects and gives us the freedom we crave to spend time doing all the other things we love to do!

This week, I’m continuing the conversation with Steve but we’re going to focus more on how he’s building his art career. We’ve applied a lot of the Badass Business strategies that I teach entrepreneurs to his art business and it’s had a huge impact!

In honor of this time of year, I thought I would do something a little different from my other conversations and bring you into my world a little bit. I’ve been meaning to do it for awhile which is why I’m happy to have my most special guest on this podcast—my partner in business and life, my source of inspiration, my biggest supporter—often my nemesis and biggest obstacle—and my all-around favorite person, Steve Wasterval.

It’s essential to focus on where you spend your time, how you spend it, and how—just like your closet—your business needs to be periodically decluttered. people are overwhelmed because they have so much to do—and yet most of what they’re doing isn’t moving the needle. Why? Because there’s a lack of focus.

Today, I’m excited to have someone on the show who just wrote a book about focus, author of Get Rich In The Deep End, and seriously badass business owner, Brent Weaver.

Drawing on his 23 years of branding experience, James developed the Tronvig Method. Its first step is a Brand Pyramid. This tool enables strategic brand decisions. James believes that strategy requires not only a differentiated brand position but also the alignment of organizational passion, natural talent, and operational behavior. Only then can your brand promises be kept.

I truly believe that daily gratitude and giving thanks is something we all need more of to show up for ourselves and show up for those in our communities.

Thank you for being a part of my world. Happy Thanksgiving!

Ediuska Laurens is an entrepreneur, innovator, and two-time patent holder with expertise in medical device product development, regulation, and quality—and she wants to use the magical powers of SCIENCE & know-how of INDUSTRY, to help the most vulnerable populations. Needless to say, she’s got the chops and the background to make big things happen.

Every time you face adversity, or you have a failure, and you get up and do something else and eventually something good comes out of it? THAT’S where the real work is. That’s where the confidence comes from. That’s where the business you want is created.

LEAP to Badass Authority is for entrepreneurs who are ready to take their business next level by really stepping up to be seen as THE go-to authority in your space, and want my PERSONAL mentorship and support to get there in 2021.

Doors open, for the first and only time, next week.

Michelle Mercurio is a brand catalyst and co-owner of The Brand Scene where she helps transformational entrepreneurs write their brand’s story, do more of what they love and be more themselves and less of what the world expects them to be. WE can all use more of that in our business.

From struggling to make sense of her business offering to well-known and booked out two months in advance – who doesn’t want that?! Ilana made that happen by staying laser-focused on building her celebrity status by sharing her value online in talks and in articles.

Rachael has learned how to embrace what she does best, put processes and boundaries in place, and really stepped into the role of boss of her business. Now, she’s selling lead products, 6-month contracts, and online training programs for tens of thousands of dollars that require almost none of her time.

When we repositioned our agency-style branding company, we went from serving huge clients to only selling Brandups to 1-3 service businesses. The work was almost entirely the same but the process in which we delivered it, who it was for, and what it was called were all more specific.

Susan Boles went through a similar experience. However, while the way she presents herself has evolved over the years, the core of the work hasn’t changed all that much at all.

In some worlds, Melanie is known as a Story Strategist and TEDx Coach—but, in her world, Melanie believes that she makes Legends. Melanie connects people to their boldest message so that they can harness the unstoppable power of the spotlight.

Money stories originate from events and people in our past—like our parents or primary caregivers—and they often shape our mindset around money in the present.

Today, I’m going to talk all about my own money stories—starting with when I found out that my dad was an accountant—and how my relationship with money has evolved over time.

Interestingly, the reason I talk about money so much is that it’s the tool for getting all the things I actually want—which, ironically, have nothing to do with money.

More often than not, entrepreneurs get stuck in thinking that their offer is the only thing people will hire them for—and by leaving it behind, you’re leaving money on the table.

But imagine for a second if all the parts of your business you loved could actually bring you MORE money, if only you could get creative in how to present and deliver it?

Today, I’m talking with Amanda Silver about figuring out how to make this happen instead of dwelling on why it can’t, what it means to get in the driver's seat, and what it looks like to show your business who’s boss.

Sometimes facing the fear, knowing that you can do hard things, is the best way to grow into the person who might not fear that thing again in the future.

Take it from my friend, Captain Jesse Sommer, who will share some of the ways he’s overcome fear through his experience in the U.S. Army. Jesse is a command judge advocate and Paratrooper who just returned from another tour in Afghanistan where he contracted COVID so we are happy to have him back state-side, safe and sound.