Pia Silva Pia Silva

E. 92: The Difference Between a Freelancer and an Expert And Why You Want to be Intentional in How You Position Yourself

Do you feel stuck charging low prices for your work? Do you feel like people around you just don't ever want to pay more than you're asking for? Well, that may be because you are stuck thinking about yourself and pitching yourself as a freelancer. If you want to charge higher and higher prices–those premium prices that everybody's talking about–then you need to evolve from a freelancer into an expert.

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Pia Silva Pia Silva

E. 91: How to Gain Financial Safety and Feel Financially Secure (Even if You Don't Have Lots of Money in the Bank)

After many years in business, many nights stressing about money, and lots of personal work to shift how I felt about that security I was chasing, I have come to a very different conclusion about what it means to feel financially secure. What I’ve realized is that it’s not about how much money you’re making in a month or in a year, or even how much money you have in the bank. None of those things is going to make you feel secure if you don’t know how to generate money.

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Pia Silva Pia Silva

E. 90: The Real Deal About Creatives and Their Art and Why Perfectionism Doesn’t Help Your Clients

People tell us that building an entire brand in one to three days is impossible because they have no idea how long it’s going to take to do their brilliant creative work. I get it. Steve used to spend upward of 60 hours on just a logo. But we’ve honed our process and we deliver high value for our clients. And I know you can do it too. So how do you deliver for your clients and maintain boundaries on your time so your business is actually profitable?

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Pia Silva Pia Silva

E. 89: Rochelle Moulton & Jonathan Stark Dive Deep on Productized Services, Fixed and Value-Based Pricing, and Building Authority

Productizing your services is a hell of a great way to run a business, make better money and live a more sustainable life. But like any business model, there are constraints. Where are those constraints? And what value or opportunities might be left on the table when you productize?

After listening to Rochelle Moulton and Jonathan Stark talk about productized services on their podcast, I knew I had to invite them over to dig into it some more. We’ll talk about constraints of the model for a small agency and where we’ll have to agree to disagree.

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Pia Silva Pia Silva

E. 85: Jennifer Anastasi Implements the No BS Agency Model and Tells Us All About it: The Good, The Bad, and The Awesome

What does shifting from the old default model of working with clients to using the No BS Agency model actually look like? Super badass business owner Jennifer Anastasi is here to tell us. In this episode, she reveals how she implemented the model that changed everything for her — from projects that dragged on for six or nine months at a time to projects that were delivered in just a couple of days intensive.

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Pia Silva Pia Silva

E. 82: How Do You Sell Something That All Your Competitors Are Giving Away for Free?

In the creative agency space, almost everyone follows a long proposal writing process in order to win a client. It’s all well and good if you close the sale. But if you don’t, all that time spent writing a proposal for one client is lost. I knew I had to stop spending so much time and energy writing proposals for clients who were never going to close. So I quit doing proposals for free. And you can too.

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Pia Silva Pia Silva

E. 81: You Are The Hero Of Your No BS Agency

It's the beginning of January, which means a lot of us are thinking about goals and what we really want our next year to look like. How do you set yourself up so that you don’t simply come intentions for the year and do them for a couple of weeks and forget about them? How do you actually set yourself up to achieve those things in the next twelve months?

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Pia Silva Pia Silva

E. 77: Julia Pimsleur Dives Into Why Mindset is the Key to Achieving Our Big Goals and the Mindset Practices She Encourages Us All to Adopt

Do you ever make assumptions, and let them dictate what you do next? Of course you do, we all do! Now is your chance to start noticing those assumptions and changing the story. In this episode, I chat with friend and mentor Julia Pimsleur on how even small shifts in your mindset can have big impacts in your business and your life.

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Pia Silva Pia Silva

E. 76: Hillary Weiss on Finding, Visualizing, and Showcasing the Thing That Makes You Special in the World

Hillary Weiss is on a mission to help more small businesses define their “statement piece”, a.k.a. the bold point of view that makes them radically relevant to their perfect people. in this episode, we talk about finding that thing that makes you special in the world, using process to showcase the value, and using visual cues to communicate it online.

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