E. 127: 5 Lessons from 12 Years in Business
I’m sharing five of the biggest lessons I’ve learned over the last 12 years that I know will help me make the next 12 years not only more successful but also full of more ease. Hopefully, you’ll take some of these lessons to heart faster than I did!
E. 126: Three Things To Do In January To Set Up Your Entire Year For Success
January is the time when many of us set our goals for the year. People set big ambitious goals and then see those things fall by the wayside by February. So how do we avoid that big January push that doesn’t go anywhere? Let’s talk about it!
E. 125: Strategies for Taking Time Off (and Not Feeling Guilty or Overwhelmed)
When you work for yourself, it’s hard to turn it off, right? It’s hard not to think about the client who just emailed you, or the project that’s on hold, or the check you’re waiting to clear. But working and thinking about work 24/7 is not the key to financial and business success.
E. 124: The Argument for Why Packaged Services and Standardized Pricing Make Total Sense
How should you price and package your services when your services are often custom and bespoke and specific to the client you're working with? Should you even package them when every project is different?
E. 123: Does thinking about taxes get you down? Here are 3 things to do to change that!
In this episode, I share how I think about my taxes, and specifically how I think about taxes in December, and what I'm doing to prepare for taxes while also minimizing them.
E. 122: Didn't meet your 2022 revenue goals? 3 things you can do to set yourself up for 2023.
Are you looking at your bank account right now and realizing you didn’t meet your revenue goals for 2022? What should you do to make a final push in December and actually enjoy the holidays? And how can you set yourself up for success in 2023?
E. 121: Word of mouth and referrals are great. Here's why they're also dangerous.
Do you get most of your business (or all of it) from word of mouth and referrals? Sure, it feels really good that people are sending you business. But. Can you really rely on word of mouth to keep your business going?
E. 120: Worried About The Recession? Here's What I Want You To Do.
If you’re worried about a possible coming recession (or that we’re in one already) and wondering what is the best thing to do for your business, this episode is for you.
E. 119: How Can You Guarantee and Promise Benefits That Are Not 100% Contingent on Your Work
Do you ever worry about promising results you don’t feel like you can guarantee? If you are uncomfortable that your work will produce an ROI, listen up, because that’s what we’re talking about in this episode.
E. 118: Building Your Authority Machine: What and When to Outsource
Creating enough content so that it will build your authority can be challenging purely because there’s so much to do. In this episode, I share what I think works and doesn’t work when it comes to outsourcing content creation, how you can leverage other people’s time to help you build your business, and when it really has to be you, in your own words.
E. 117: Where and How to Start Your Authority Machine When You're Starting From Scratch
If you want to build your authority, but you have zero posts and no online presence, where do you even start? This is always a hot topic in the No BS Agencies Mastery program, and in this episode, I’ll walk you through exactly where and how to start.
E. 116: Networking or Authority Building: Where Should You Focus
When is the right time to spend time and energy building your authority? And when should you focus on short-term marketing efforts like networking that are going to bring sales in the door quickly? This has been a hot topic inside our community in No BS Agencies Mastery, and it’s what we’re digging into today.
E 115: How to Start an Authority Machine: My Story
When you build an authority machine, you create an ecosystem and an environment where new people can come in every single day and get to know you really well, to even feel like you’re a friend. And it won’t take up any more of your time. It’s the only way I’ve found to build a business that is sustainable and will bring in clients for the long term. Today, I’m going to share a little bit about my own story and experience with building my authority machine.
E. 114: How to be a Great Client
When it comes to being a great client, being people’s favorite client over and over and over again, I’ve got a secret that I want to share with you.
E. 113: How to Raise Your Prices Sustainably and What Premium Pricing is Really All About
I think that this advice — "Just raise your prices because you're worth more than you're charging" — is the worst advice you can get. In this episode, I break down my experience raising my own prices so you can review your rates confidently and raise your pricing sustainably.
E. 112: Dan Gingiss on What Makes a Memorable Customer Experience (Which Does Not Mean Expensive)
If a client had a killer experience with you? They’re probably telling their friends. And if they had a terrible experience with you, they’re definitely telling their friends. Today I’m sitting down with Dan Gingiss to find out why creating a memorable customer experience is part of marketing your business, and what makes an experience stand out.
E. 111: Five Sins You Must Avoid If You're Looking For More Money From Your Clients (and What To Do Instead)
How do you get a client to spend more money with you? Give you more work? Basically give you a raise? As somebody who has lots of clients, and who also pays lots of contractors, freelancers, and employees, I’m sharing my perspective on the best way to get your clients to give you more work, and/or pay you more money.
E. 110: Where Financial Security Really Comes From and How You Can Build It
Most small business owners want financial security. What they really want to be able to do is to make enough money to live their lives comfortably, take care of their families, and just be able to stop worrying about money. In this episode, I show you how you too, can achieve financial security
E. 109: #SpainBrain and the importance of taking time to rest and recharge
Whenever we talk about success in business, it’s usually about how to make more money, how to make more profit, how to get more clients, better clients, improve your process, improve your systems. What we don’t often talk about is the personal side of business success. Can you call it a successful business if it’s draining you personally and physically?
E. 108: How to Get Disciplined, Stop Endlessly Exploring, and Call Your Creative Work "Done"
When you hear that we build entire brands in just a few days, do you think to yourself, yeah, I could never do that. I could never box in how much time it takes for me to create a brand. Today I’d like to give you a different perspective that won’t leave you feeling restricted, but will actually give you more focus and insight into how you can shrink your process, without losing the creative genius you have to offer.