E. 215: Telling It Like It Is: Hard Truths About Marketing
I’m sharing some of the biggest hard truths that one-to-two person branding agencies need to hear and learn. In this episode, I share five hard truths that most business coaches won’t tell you about marketing.
E. 214: Caitlin Lang on Being Ready to Embrace the No BS Way and How it Changed Her Business
Caitlin Lang has been an absolute delight to have in our community and it’s been awesome to watch her take action and transform her business. She shares her journey from the dot com boom to working as a freelance brand designer, to embracing the No BS way after years of struggling with the default way of running a branding agency.
E. 213: The No BS Way: Following Up
Following up can not only cost you a lot of time in trying to craft a thoughtful email that will hopefully get a response, it can be emotionally draining and frustrating too. Especially when you need or want the work, it feels like there’s a lot on the line. In this episode, I talk about what the default way gets wrong about trying to get a response from prospective clients and what we do instead.
E. 212: The No BS Way: Scheduling Your Time
How do you schedule your day? Do you plan your week out? Do you know what you're working on every single day? Or are you in reactive mode and constantly playing a guessing game for when you’ll hit project milestones? Been there, done that, and trust me, there is a better way.
E. 211: The No BS Way: Retainers
This month, I’m talking about some common things that we all have to do as agency owners, and the very different way that we do it inside No BS. In this episode, I talk about the difference between the traditional retainers model and the No BS way of doing retainers.
E. 210: Jeremy Schwartz on How Squarespace Supports Creative Professionals
In this episode, I chat with Jeremy Schwartz, Squarespace’s Director of Channel Partner Business, about what makes Squarespace such a powerful tool for creatives and designers and how it can help you build your business.
E. 209: Kris Byers: From Frustrated Creative to Positive, Confident Business Owner at the Helm of Horrible Brands
Kris Byers has been on an absolute rocket ship ride inside No BS Agencies Mastery. He has transformed his business and achieved phenomenal results and become a real leader and inspiration in our community. I chatted with him about what exactly he did, how his process changed, and how he’s successfully applying the No BS philosophy to even larger clients with big projects.
E. 208: Don't Do This: On Niching
Niching is about more than just picking an industry you want to work with. In this episode, I talk through three big mistakes I see people doing both inside our program and out in the world when it comes to niching.
E. 207: Don't Do This: On Pricing
Pricing your services is an art and it’s something people struggle with all the time. It also happens to be one of my favorite things to help people reconsider and fix so that they can build successful, sustainable businesses full of the flexibility and freedom they desire.
E. 206: Don't Do This: On Selling
I’ve worked with hundreds of one-to-two person branding agencies over the last few years, and I see people make the same mistakes over and over again. No matter how we address it in our curriculum, or how many times I talk about it, there are certain things that people in our industry gravitate towards doing that aren’t doing them any favors. This month, I want to dig into some of the mistakes I see people make all the time, in our program and out in the world, that I think you should avoid at all costs.
E. 205: Erika Stanley on Launching a Business During the Pandemic, Unlearning Agency Practices, and Going the No BS Way
Erika Stanley has truly mastered the No BS model and has done an amazing job finding more freedom, space, and enjoyment in her life in a way that I know so many entrepreneurs wish they could. In this conversation, she shares her story of going from agency employee to No BS owner.
E. 204: My Motivations: Why I Built a Training Program
This month, I’m talking about my why. Why I do what I do, what motivates me, and what has made me the business owner I am today. And today, I’m going to answer one of my most frequently asked questions. Why start No BS Agencies Mastery?
E. 203: My Motivations: The Bigger Mission
This month, I’m talking about the big “why” and how it’s so powerful for keeping you going through the tough times. In this episode, I share how I discovered my “big mission”.
E. 202: My Motivations: Why I Do What I Do
This month, I’m talking about the big “why” and how it’s so powerful for keeping you going through the tough times. I’ll be sharing my own personal and professional journey getting clear on why I’m doing what I do.
E. 200: Critical Mindset Shifts for No BS Agency Owners: Ease
I know I’m not the only one who’s been brought to tears with stress, frustration and worry in the course of running a business. What’s the opposite of crying at the kitchen table? Peace. Ease. We want to feel at ease in our businesses, no matter what’s going on at any particular moment. And achieving that sense of ease is what I want to talk about today, because it’s one of the most crucial mindset shifts you can make.
E. 199: Critical Mindset Shifts for No BS Agency Owners: Freedom
When you decided to hang your own shingle and be your own boss, did you imagine that you’d finally have the kind of freedom and flexibility that you never did as an employee? Today, I want to talk about three mindset shifts you have to make if you want to stop being constantly tethered to your business and start having the freedom you’re looking for.
E. 198: Critical Mindset Shifts for No BS Agency Owners: Profit
There are three things that most people are looking for when they come to us: Profit, Freedom, and Ease. And we can teach them all of our strategies, tactics, and action plans to make that happen. But none of it will work unless they make some critical mindset shifts. Today, we're talking about the shifts you need to make when you think about profit.
E. 197: Ben Guttmann on Why Certain Messages Work and How to Design Them
What makes messaging stick? I’m digging into that question with marketing and communications expert, Ben Guttmann. Plus we’ll talk about his experience of growing and selling an agency, and the opportunities that have opened up as a result.
E. 196: FAQ: "But Pia, How Long Will It Take to Build My Authority Machine?"
Building an Authority Machine that produces results takes time, effort, and consistency. That might sound discouraging, but I actually think it’s part of what makes an Authority Machine such an impactful asset for your business. So I’m going to explain why “how long does it take,” is the wrong question.
E. 195: What Nobody Understands About Building the Authority Machine
People often get stuck with the thought that they don’t have anything new, unique or interesting to add. Others feel like an imposter and not successful “enough” to share their point of view. But there’s a big secret that no one knows and almost everyone has a hard time understanding when they first get going on building their Authority Machine.