Pia Silva Pia Silva

E. 234: How To Be Seen as an Expert: Niching

Picking a specific audience to speak to is a fast track to being seen as an expert.  Speaking to a specific audience will help you quickly build authority in that space and stand out from the crowd. Trouble is, most people do it wrong.

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Pia Silva Pia Silva

E. 233: How To Be Seen As An Expert: Your Process

 When you sell anything creative, a client is hiring you to create something custom and new for them, that  they’re going to love and that will help them get closer to their goals. That requires a leap of faith. It's no wonder that prospects are scared about taking a leap of faith and spending large sums of money on hiring us. So how do they end up trusting us enough to buy?

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Pia Silva Pia Silva

E. 232: How To Be Seen As The Expert That You Are: Lead Products

Wouldn't you love to be seen as an authority figure, a respected expert professional who always has a list of prospects ready to pay the prices that you charge? Here’s one strategy you can implement right now to start building your authority and ability to command the prices you want.

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Pia Silva Pia Silva

E. 230: How to Take Smart Calculated Risks to Grow Your Business

We’ve all let chances slip by because of fear at one time or another. Maybe you’ve avoided making an investment in your business because you just couldn’t be sure it would work out so why take the risk? Let’s talk about how to stop letting fear control your decisions, so that you can take smart, calculated risks that will actually move the needle forward in your business.

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Pia Silva Pia Silva

E. 228: The Key to Financial Freedom

The majority of the people I talk to worry about money. And I’ve been there too. I’ve been scared with $40,000 in debt and I’ve been scared with $40,000 in the bank and clients rolling in. Everybody who works for themselves feels this way at some point. Let’s talk about why we feel that anxiety and how to free ourselves from that feeling.

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Pia Silva Pia Silva

E. 226: Be a Great Boss To Yourself

Getting away from bad bosses may be one of the reasons you started your own business in the first place. But it is all too easy to end up treating ourselves horribly. Let’s talk about how to be a great boss to yourself so you can have the freedom and ease you set out to find.

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Pia Silva Pia Silva

E. 225: So, 2024 wasn't so great. Here's how I want you to plan for 2025.

If things didn’t take off quite the way you hoped and you feel like you worked so hard and don’t have much to show for it, remember, this is the end of the year, not the end of your story. Where you go from here is up to you. Let’s talk about planning for 2025 if your year wasn’t so great.

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Pia Silva Pia Silva

E. 222: The Boundaries You Set For Yourself

Setting boundaries with your clients is key to managing expectations and client relationships. Equally important are the boundaries you set for yourself, in your life and in your business that will actually help you grow.

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Pia Silva Pia Silva

E. 221: The Power of Having Clear Boundaries With Clients

Things often go off the rails when you can’t communicate and maintain clear boundaries with clients. That’s when you get scope creep. That’s how everyone ends up unhappy, you and your clients. Let's talk about how to have clearer boundaries for yourself and your business and how to communicate those to your clients.

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Pia Silva Pia Silva

E. 220: The Great Thing About Boundaries

Whether it’s saying no to a casual invite to an event you’d rather not attend or holding firm to your boundaries in a professional setting, having and communicating clear boundaries can be stressful. But it is absolutely vital to your business for you to develop this skill. 

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Pia Silva Pia Silva

E. 218: Telling It Like It Is: Hard Truths About Success

If you could just make the right social media posts, if you could just make your offer better, if you could just find the people who would pay the high prices, would that make you successful?  What does it really take to be successful as a one to two person branding agency?

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Pia Silva Pia Silva

E. 217: Telling It Like It Is: Hard Truths About Money

Many creatives don’t like talking or even thinking about money. But it is such an important and powerful aspect of your business. If you don’t have a handle on the truth about money and numbers and how it impacts your business and everything else in your life, it can keep you playing really small.

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Pia Silva Pia Silva

E. 216: Telling It Like It Is: Hard Truths About Entrepreneurship

Everyone wants to be an entrepreneur these days.  Start your own business! Be your own boss! It might look glamorous from the outside, but small business owners know, the truth isn’t all that. In this episode, I’m laying down hard truths about what it really means to be an entrepreneur.

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