You know that moment when things finally click? When the sales conversations stop feeling awkward.  When clients start showing up before you even feel fully ready. I’m breaking down why this is happening with my students.

A candid behind-the-scenes chat with Emily Wilkins about where her business is now after several years of implementing the No BS Model. How she’s iterated her offerings within the model, what worked well and what that did not pan out at all. 

If you want a business that’s built for freedom, flexibility, and puts you on solid ground to grow in new directions, this business mode is the one for you.

A business model people tend to gravitate towards when they’re struggling financially is the one-to-many model and the “passive income” digital product.  So, I’m pulling back the curtain on this dream — the good, the messy, and the stuff nobody warns you about.

At some point, you look at your workload and think: “I just need help.” Here’s the truth most people won’t tell you: Hiring employees doesn’t automatically give you more freedom or more profit. In fact, if you don’t fully understand the business model you’re stepping into, it can do the exact opposite.

What if someone is ready to hire you right from the get-go, should you skip the Lead Product process? Wouldn’t doing the LP slow down the whole process and even put you at risk of losing the client?

Predictable income. Recurring revenue. Long-term client relationships. These are the reasons why retainer clients seem so appealing. But the truth is retainer clients don’t actually provide, let alone ensure, financial stability.

What do I do when a client keeps changing their mind?  What do I do when we're halfway through a project and they want to add five more things?  What do I do when I present a price to a prospect and they get sticker shock and start trying negotiating with me or taking things out?