E. 327: Stacey Brass-Russell on Why Strategy Alone Won’t Grow Your Business
In this conversation, Stacey and I talk about the stories we invent when someone doesn’t respond to our outreach, why the fear of seeming salesy keeps people from selling, and why getting more leads probably isn’t the answer. We also dig into the importance of human connection, especially for experts selling higher-ticket transformational services.
E. 326: Your Most Expensive Offer Might Be Your Worst One
In this episode, I explain how I use the 50/25/25 rule to determine whether an offer can actually support your financial goals. We also look at why filling all your available time with client work keeps you stuck on the hamster wheel, even when you’re booked and bringing in plenty of revenue.
E. 325 Lieve Hendren on Finding More Joy, Flow and Focus at Work.
In this conversation, Lieve shares practical ways to access flow, from visualizing a meeting before you walk into the room to intentionally creating more joy in tasks you’ve been avoiding.
E. 324. Booked Out and Still Broke!
In this episode, Pia goes back to the year her business brought in almost $250,000 and still landed her $40,000 in credit card debt, and explains why that paradox shows up for so many successful expert business owners she met during this year's live events.
E. 323. Sara Conell on Accessing Your Creative Genius in the Age of AI
In this conversation, Sarah shares the science behind what she calls a “download,” walks me through a simple practice for getting inspired when I’m overwhelmed by too many ideas, and explains why white space is so essential for creativity. We also talk about how visualization can help us stay focused on where we’re going, especially when business inevitably gets messy.
E. 322: Rebecca Tolbert on Working With Your ADHD Brain, Not Against It.
Rebecca Tolbert is an ADHD coach and licensed therapist who helps people understand their brains, work through emotional and practical obstacles, and build systems that make life easier. She combines her professional training with her lived experience with ADHD to help clients move forward with more clarity and self-compassion.
E. 321: What No BS Mastery Actually Is and Who It’s For!
In this episode, I’m breaking down exactly what No BS Mastery is, the four things we install during the 12-week program, and why it’s built around implementation instead of endless learning. I’m also sharing who the program is for, who it isn’t for, and why the same concerns about time and money can either keep you stuck or become the reason you finally make a change.
E. 320: Chanaya Hancock on Building Business and Community Her Own Way
Chanaya shares how she found ways to implement the No BS model that felt completely natural to her. We talk about turning her love of the moon into new moon ceremonies for her 1KO, restructuring her services so projects have a clear ending, and creating a Lead Product™ that moved a client to tears and led directly into a larger engagement.
E. 319: Shauna Matkovich on Positioning Yourself as the Expert in the Room
Shauna shares how she made the No BS model work for her highly specialized business. We talk about the pricing decision that allowed clients to hire her without going through procurement, and what she learned from delivering five Lead Products™.
E. 318: Marc Scheff On Finding A Way To Market That Actually Feels Aligned
In this conversation, Marc shares how he stopped forcing himself to market in ways he didn’t enjoy and built a repeatable system around something he genuinely loves: talking to people
E. 317: Wes Wheless on Installing a Business Model That Actually Works
Wes shares what changed when he stopped trying to get clients however he could and started installing a more intentional business model. We talk about doubling his offer price, taking ownership of the sales process, and realizing that he didn’t actually have a leads problem.
E. 316: Caitlin Lang on Building an Expert-Led Business in the Age of AI
In this podcast, Caitlin Lang talks about how niching down and completely rethinking her business model helped her rebuild after months without work and create a business that better supports her life.
E. 315: Tam Smith on Doing Less Better and Becoming Boringly Consistent
In this podcast, Tam Smith talks about redefining success and building a business that is smaller, more profitable, and more sustainable instead of constantly saying yes, growing for the sake of growth…
E. 314: Karen Taylor on Turning an Expensive Side Hustle Into a Real Business
Karen Taylor talks about turning a purpose-driven but stalled business from what felt like an “expensive side hustle” into a business with a clear financial target, roadmap, paid first step, and offer built around how she actually wants to work.
E. 313: Beverly Cornell on Ditching the “Shoulds” and Finding Your Magic
Beverly Cornell shares the journey from that version of her business to the one she has today — one that is built around her strengths, her personality, her visibility, and a whole lot more intention.
E. 312: The Business Model for More Money, More Calm, More Life (The Future is Focus Series)
If you want a business to thrive, where success isn’t just in your bottom line, but how you live your life, you have to be able to do three things. And the No BS Business Model gives you the one clear strategy for each of these.
E. 311: You're Solving the Wrong Problem. (The Future is Focus Series)
We live in a world with more business advice than ever before. Books, podcasts, courses, newsletters, social media. There's no shortage of information! So why do so many smart business owners still feel stuck?
E. 310: Why Your Next Client Isn't Coming From Your Content (The Future is Focus Series)
We hear so much about content marketing these days that it's easy to believe it's the only path to growing an expert business. But content takes time to compound, and most experts need clients long before that happens.
E. 309: Amy Yamada on Why You Want AI to See You and How to Make Sure It Does!
Everything we knew about getting found on search engines has been upended by AI. It’s no longer enough to have a great SEO strategy to help people find you online. ChatGPT, Claude, Perplexity –– they need to see you too. Let’s talk about how to do that.
E. 308: This WILL Grow Your Business (The Future is Focus Series)
The experts I know who are the most profitable, the most referable, and the most confident in their work have all done this. They picked a focus, they got really good at it, and they stuck with it long enough for it to compound and build a reputation on it.