E. 313: Beverly Cornell on Ditching the “Shoulds” and Finding Your Magic
Beverly Cornell shares the journey from that version of her business to the one she has today — one that is built around her strengths, her personality, her visibility, and a whole lot more intention.
E. 312: The Business Model for More Money, More Calm, More Life (The Future is Focus Series)
If you want a business to thrive, where success isn’t just in your bottom line, but how you live your life, you have to be able to do three things. And the No BS Business Model gives you the one clear strategy for each of these.
E. 311: You're Solving the Wrong Problem. (The Future is Focus Series)
We live in a world with more business advice than ever before. Books, podcasts, courses, newsletters, social media. There's no shortage of information! So why do so many smart business owners still feel stuck?
E. 310: Why Your Next Client Isn't Coming From Your Content (The Future is Focus Series)
We hear so much about content marketing these days that it's easy to believe it's the only path to growing an expert business. But content takes time to compound, and most experts need clients long before that happens.
E. 309: Amy Yamada on Why You Want AI to See You and How to Make Sure It Does!
Everything we knew about getting found on search engines has been upended by AI. It’s no longer enough to have a great SEO strategy to help people find you online. ChatGPT, Claude, Perplexity –– they need to see you too. Let’s talk about how to do that.
E. 308: This WILL Grow Your Business (The Future is Focus Series)
The experts I know who are the most profitable, the most referable, and the most confident in their work have all done this. They picked a focus, they got really good at it, and they stuck with it long enough for it to compound and build a reputation on it.
E. 307: What’s More Important Than Gaining Clarity (The Future is Focus Series)
The only way to actually perfect your message, your offer, your one-liner so that it resonates with your ideal clients is to get out there and say it to a lot of real people. Let’s talk about the clarity that comes from taking action before you feel ready.
E. 306: A Successful Business Is a Boring Business (The Future is Focus Series)
The biggest threat to your business might not be a lack of ideas — it might be too many of them. Let’s dig in to why focus, repetition, and follow-through are what actually create momentum.
E. 305: The Fastest Way to Make More Money (The Future is Focus Series)
Feeling overwhelmed in your business? Let’s talk about why simplifying — not hustling harder — is the fastest path to more profit, freedom, and focus.
E. 304: Kris Byers on Leading Bigger Clients Without Losing Your Boundaries
Kris Byers shares how he grew from small branding projects to landing $100K clients, competing with large agencies, and why leadership, boundaries, and mindset matter more than design skills.
E. 303: How My Students Are Building Confidence So Fast
All this month, I’ve been sharing some of the more unexpected wins coming out of the new No BS Mastery cohort. In this episode, I talk about why the No BS Model is making it so much easier for my students to build confidence fast and maintain their boundaries.
E. 302: How My Students Are Building Momentum So Fast
Discover why confidence, connection, and momentum are often the real drivers of business growth and how they show up long before the big wins.
E. 301: Why My Students Are Closing Clients So Fast
You know that moment when things finally click? When the sales conversations stop feeling awkward. When clients start showing up before you even feel fully ready. I’m breaking down why this is happening with my students.
E. 300: Emily Wilkins on Niching Down, Burning Out, and Coming Back Smarter
A candid behind-the-scenes chat with Emily Wilkins about where her business is now after several years of implementing the No BS Model. How she’s iterated her offerings within the model, what worked well and what that did not pan out at all.
E. 299: The Freedom-First Business Model
If you want a business that’s built for freedom, flexibility, and puts you on solid ground to grow in new directions, this business mode is the one for you.
E. 298: The Digital Product Dream vs. Reality (No BS Edition)
A business model people tend to gravitate towards when they’re struggling financially is the one-to-many model and the “passive income” digital product. So, I’m pulling back the curtain on this dream — the good, the messy, and the stuff nobody warns you about.
E. 297: Think You Need a Team? Listen to This First.
At some point, you look at your workload and think: “I just need help.” Here’s the truth most people won’t tell you: Hiring employees doesn’t automatically give you more freedom or more profit. In fact, if you don’t fully understand the business model you’re stepping into, it can do the exact opposite.
E. 296: The First Step I Never Skip (No Matter Who the Client Is)
What if someone is ready to hire you right from the get-go, should you skip the Lead Product process? Wouldn’t doing the LP slow down the whole process and even put you at risk of losing the client?
E. 295: The Retainer Trap: Why Recurring Revenue Isn’t Freedom
Predictable income. Recurring revenue. Long-term client relationships. These are the reasons why retainer clients seem so appealing. But the truth is retainer clients don’t actually provide, let alone ensure, financial stability.
E. 294: Scope Creep, Sticker Shock and Endless Revisions — Solved!
What do I do when a client keeps changing their mind? What do I do when we're halfway through a project and they want to add five more things? What do I do when I present a price to a prospect and they get sticker shock and start trying negotiating with me or taking things out?